Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovations

  • Title: Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovations
  • Author: Debra Kaye
  • ISBN: 9780071808217
  • Page: 199
  • Format: Hardcover
  • Red Thread Thinking Weaving Together Connections for Brilliant Ideas and Profitable Innovations Success is all about connections Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations
    Success is all about connections.Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related but are to uncover fresh, brilliant insights In Red Thread Thinking, Kaye shows you how to weave oSuccess is all about connections.Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related but are to uncover fresh, brilliant insights In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace and your business.What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.A mold breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a productive way, or taking business to a new level Learn the ways of Red Thread Thinking Red Thread One Innovation It s All in Your Head We can fire up our brains to become better at observing and interpreting what we see around usRed Thread Two Everything Old is New Take a fresh look at the past to gain remarkable advantageRed Thread Three People The Strangest Animals in the Zoo Know what makes your market tick, and you ll know what makes them spendRed Thread Four What You See Is What You Get Learn how to create an entirely new and accessible language to make your product stand out and be universally understoodRed Thread Five The Force of Passion Persevere, review, and refine your ideas without compromising your integrity or core beliefs.Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have and superior insights, and apply history as a valuable source for future leaning innovation without the need for high cost development.

    • Free Read [History Book] ✓ Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovations - by Debra Kaye ð
      199 Debra Kaye
    • thumbnail Title: Free Read [History Book] ✓ Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovations - by Debra Kaye ð
      Posted by:Debra Kaye
      Published :2019-01-09T10:52:22+00:00

    About Debra Kaye


    1. DEBRA KAYE is an international innovation consultant specializing in brand and culture strategy for consumer businesses A frequent commentator on American Public Radio s Marketplace , columnist for Entrepreneur and contributor to Fast Company, she is head of the innovation consultancy Lucule and former CEO of TBWA Italy.


    863 Comments


    1. This review refers to the NetGalley edition, titled "Red Thread Thinking."I enjoyed this book much more than I thought I would. Did I learn how to think innovatively? Who's to say? But I loved reading the tidbits about innovations in our culture and around the world, and just reading the book caused my brain to start popping out ideas and looking at things from different angles. I found it to be in a similar style to Malcolm Gladwell, whom I adore, but with a self-help slant. The narratives are [...]

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    2. Kayne has written a deeply researched book on how to change one’s thinking habits to increase creativity. She shows how the innovative thoughts we all desire to take our businesses and work to the next level are actually not-so-elusive. By drawing on experience with her clients, research into traditional literature, exploring what other innovators are doing, and looking into many other sources (including Strunk & White, pinterest, and other modern technologies) Kayne proves that it is poss [...]

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    3. There are so many great ideas in Debra Kaye’s Red Thread Thinking, but the most encouraging one may be its core message, that innovation is not reserved for a few special people or people of a certain age or economic class. Kaye makes a convincing argument for our individual power to develop our ideas to bring value to consumers, jobs to workers, and profit for our businesses – no matter who we are, where we live, or what life stage we’re in. The fact that she takes this inspiring message [...]

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    4. Debra Kaye did an excellent job explaining a process of innovation that can really be used by anyone who has thought about turning their ideas into viable businesses. In fact, I confess, I am one of those people. I have many ideas and a few of them seem ripe for development. Kaye showed me not only how to take the idea and delve into it, she shows how to make connections between the bits and pieces of information and observations you have while in the "product development" stage. I really like t [...]

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    5. "Red Thread Thinking weaves a marvelous tapestry of insight and wisdom. A must read for entrepreneurs hoping to take their ideas from fuzzy to firm" ~Susan Cain. I couldn't have said it better myself. This book sets up a great framework and really helps round out your ideas. Definitely would suggest it to any entrepreneur!I received this book free from First Reads.

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    6. I have to be careful because of my 'shiny object syndrome' which often distracts me with new opportunities. "Red Thread Thinking" is helping me see the connections between the theoretical and reality, and is improving my objectivity during innovation.

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    7. The book subject are methods to increase personal creativity and spur inventions. Being a skeptic I consider this book the typical product of an American culture who believes in the miracles of positive attitude to change reality (to make the grass grow faster than otherwise, as with tongue in cheek a Frenchman put it), in the power of religious prayers to positively solve problems in this world, in the widespread belief that by baptizing situations with a misleading name it would change reality [...]

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    8. Red Thread Thinking by Debra Kaye is one of the better books on innovation that I've read lately. Rather than talk about innovation and creativity as abstract concepts, there are concrete approaches here that seem to be of some benefit for business innovation.With chapters on how to stimulate and channel creativity for best business uses, to getting out and seeing how customers are really using your products, to packaging and selling your ideas.The overall book seems to be focused more on market [...]

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    9. Amazing book well sourced, well written, clear and consistent. A lovely read.

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    10. Tangible advice on how to build an innovation mindset for profitable, and socially responsible, growth with inspiring examples of people who have dared to think differently and had it pay off!

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    11. THE MAIN IDEA Innovation is about making linkages between things that people haven’t thought to link together before. INTERESTING TIDBITThe author is a member of Count Me In, an organization dedicated to helping women-owned businesses grow and prosper.WHAT YOU REALLY NEED TO KNOW The key message in the book is, to paraphrase a comment that actually isn’t in the book, you need to make sure that continue to look at the world with the eyes of a child. The book argues that innovation is about cr [...]

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    12. This was an interesting book, and if possible I would rate it 3 1/2 stars. It is geared towards entrepreneurs, inventors, and corporate workers who have a say in the development and marketing of a new and/or updated product. The basic premise is that anyone can innovate and be successful in marketing a new or updated product by using connections that others don't see. These connections come from experience, both good and bad, knowledge, research, and interactions with other people. It also inclu [...]

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    13. I cannot remember how I came across this book - I think it may have been through a reference in the HBR. The subject appealed to me as I have worked with businesses claiming to be both innovative and entrepreneurial, but I don't feel that I have either of these attributes built into me. The image of weaving connections (connexions?) with the red thread also attracted me. I reach the end of the volume strangely disappointed. I definitely lost sight of the thread in the latter stages, although in [...]

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    14. Red Thread Thinking is a high level overview of how to come up with innovative ideas, assess their viability in the context of consumers, and package them so that they reach their target audiences effectively. It's written at such a level that you can't take concrete actions from it, nor can you get to any deeper theory from it, but it will give you something to think about while you think about creative ideas.I was disappointed because I felt the concept of Red Thread Thinking was too derivativ [...]

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    15. I've read too many books with referencing the invention of velcro, wite-out, the Barbie doll, and post-it notes. However, Kaye inclues just as many unfamiliar examples of innovation and solid writing to merit 3 stars. If I'd read this before a few others, or perhaps if I read it with a group, Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovationswould earn four stars. Timing. Once again timing. I hope that by reading similar material from time to time, t [...]

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    16. This book explains how innovation works. It details about where we can identify new ideas, how we develop the ideas, and how make them successful. Direct observations, cultural nodes, experiences, reasons, and emotional leads are all sources of inspirations. What an innovator need to do is connect these sources, and make consumers feel and sense it, not just reads. The ultimate goal of product design is to build connections to inspire customers. To make a product successful, you need take a prob [...]

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    17. For those new to innovation, you will find the practical advice in this book very useful. However, for those that are looking for novel ideas and approaches around innovation, this book will disappoint. Also heavily focuses on innovative products with more limited coverage if innovative services. With that said, the red threads presented are transferable to the services realm and to social enterprises.

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    18. Kaye brings contemporary neuroscience to bear in this tool to help us think differently in order to create positive change. The numerous stories and examples provided and practices to approach life in helpful, creative, and moving ways to help others live a new story with what we create are inspiring, encouraging, and illuminating.

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    19. This is a solid three - but I received it as a Giveaway Advanced Reader Copy, so I rounded up. The book encouraged reflection about specific ways of being innovative in a variety of situations. It is largely a compilation and analysis of ideas, and this had value for application. I did not have "wow" moments, which is the measure for a 5-star book in this category.

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    21. The five strands of “Red Thread Thinking” can determine the difference betweencommercially “viable” innovations and “creative ideas” that don’t go anywhere.

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    22. One of the best I've ever read

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    23. Interesting read but it seemed very surface level. Got lots of good ideas of other things to read from it!

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    24. I feel innovation books and ideas have to resonate with the reader to allow you to work through the book to glean the few nuggets of value: fell flat for me.

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